Kristiina Urb

Creative entrepreneurship – Design and audiovisuals – Building strategies

Kristiina Urb is a consultant and project manager at Creativity Lab.


Kristiina has experience in strategic management, marketing and service development. She has been working with international teams, managed design and innovation processes and lead creative teams.


Kristiina has been a creative entrepreneur since 2008, having been one of the founders and manager of a graphic design agency CTRL Control Disain and later since 2011 of a company for audiovisual solutions Visar Studio.

In 2014 Kristiina made a shift from being a creative entrepreneur herself towards starting to contribute to the field of creative industries in more depth. She is executing her experience and knowledge to research the phenomena as well as consulting creative and cultural organizations and companies.

Kristiina has a diploma from Tartu Art College in Estonia and has enhanced her studies at Academy of Media Arts in Cologne, Germany. Kristiina has also graduated Cultural Management Master studies at the joint program between Estonian Academy of Music and Theatre and Estonian Business School, where her research was focused on Creative Industries and developing creative entrepreneurship.